We love Jargons. The moment an idea with a tag line gestates it seizes the imagination of the business and tech community. The latest being the SUPER APP.
So what qualifies as a super app. It is a piece of magic box which allows you to do numerous things such as payments, e - commerce services , messaging and keeping the users and customers engaged in an immersive manner.
The concept has its roots in WeChat and Alipay from China being the big daddy along with gojek and crab
Indian fintech companies such as PayTm and PhonePe also have their versions of the app but the one which is gaining eyeballs is the TATANEU from the stables of the biggest corporate group from India. It was launched as beta for internal use and testing and now has been launched for the Indian market.
The App has an Extremely comfortable and crisp look and feel.
The Menu bar gives options for
Home
Tata Pay
Scan & Pay | Send Money | Pay Bills Finance |
Neu pass
Offers
Stories
Tata IPL Fever | Tech bulletin |
Travel diaries | Fashion journal |
Food Digest | |
Explore
Grocery | Electronics |
Mobiles | Fashion |
Beauty | Luxury |
Hotel | Flight |
Eat & Drink | Health |
Entertainment | TATA IPL |
The app provides with a concept of Neupass and Neu Coins which are something like the reward points one can earn and accumulate. Those may be redeemed for some activities or purchases.
There are Exclusive offers , Super Savers and a section of widgets showing Top offers in Grocery, Health, Fashion
LOOK AND FEEL (UI/UX) Though have used the app bare minimum, the look and feel is contemporary. Their is a continuity of color, shape, sizes through a synchronized theme.
Why I am doing the review and talking about an super app is only because it is being launched by TATA Group. They are one of the most qualified corporates to give a single gateway as they run all the various offerings as independent profitable businesses for decades. For me technology does matter but the business offering from the same group for diverse product and services can be game changer. The group will be able to tailor experiences for every customer based on his or her use and spending patterns. The reward points/points earned in one can be spent in another service.
This also brings me to the inevitable comparison with paytm app and the idea behind cross selling. Paytm comes out as a payment facilitator with a bank but without businesses which it is promoting on its app. Those are usually third party and thus can be sore points in the free flow of business data and services. Though Paytm is one of the leaders of the payment facilitator business an super app tag is more suited to TataNeu
So without much adieu initiating my first transaction on the app in form of a biller. Do comment about your experiences on super apps and TataNeu
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